Privacy policy

LALALLI STUDIOS LTDA., a limited liability company headquartered in São Paulo, State of São Paulo, at R. Dr. Fernandes Coelho, 85 – 15th floor, room 01, Pinheiros District, ZIP code 05423-040, registered with CNPJ/MF under nº 46.498.575/0001-87 (lalalli.com), is committed to transparency, privacy, and the security of its customers’ data throughout their interaction with our website. To help you better understand what information we collect and how we use, store, or delete it, we present our Privacy Policy below.

Introduction

At lalalli.com, it is our policy to respect your privacy regarding any information we may collect on our website. We request personal information only when truly necessary to provide a service. We collect it fairly and lawfully, with your knowledge and consent, and we inform you of the purpose for which it is collected and how it will be used. We retain collected information only for as long as needed to provide the requested service and protect it using commercially acceptable means to prevent loss, theft, unauthorized access, disclosure, copying, use, or modification.

Our website may contain links to third-party sites not operated by us. We have no control over the content and practices of such sites and cannot accept responsibility for their privacy policies.

Customer registration data is not disclosed to third parties except when necessary for delivery, billing, participation in promotions requested by the customer, or other cases described in the section “Who do we share your data with?” below. Personal data is essential to ensure your order arrives safely within the stipulated delivery time.

You are free to decline our request for personal information, understanding that we may not be able to provide some services. Continued use of our site will be considered acceptance of our privacy and data-handling practices.

This Policy complies with applicable Brazilian laws, including the Marco Civil da Internet (Law nº 12.965/2014) and the General Data Protection Law (LGPD) (Law nº 13.709/2018), and reflects our ongoing commitment to transparency with our sponsors, suppliers, customers, and followers.

The guidelines here apply to all activities carried out through our website. Other websites accessed via links from our site may have different privacy policies, and when visiting those sites, you will also be subject to their own rules.

  • Data Processing Entity: lalalli.com
  • Role: Predominantly Data Controller and Processor.
  • Data Collection Methods: Information is collected when registering and creating an account under “My Account” on our website, participating in campaigns, or during events where a representative invites you to provide data. See “What personal information do we collect and use?” for details.

By registering and providing your information to lalalli.com, you declare that all information supplied is true for all legal purposes.

Key Definitions

The General Data Protection Law (LGPD) gives the Customer the right to request from lalalli.com, at any time and upon formal request, information regarding the data being processed.

  • Customer: any individual or legal entity that purchases products or services or interacts with the website.
  • Personal Data: information related to an identified or identifiable natural person.
  • Anonymized Data: processed data that cannot be linked to a person.
  • Sensitive Personal Data: data about racial/ethnic origin, beliefs, politics, unions, health, sexual life, genetics, or biometrics.
  • Processing: any operation with personal data such as collection, use, storage, or deletion.
  • Data Subject: person whose data is processed.
  • Purpose: the reason for processing personal data.
  • Necessity: processing limited to the minimum needed.
  • Consent: authorization given by the data subject for a defined purpose.
  • Registration: record created to allow communications with the user.
  • Cookies: small files stored by browsers to identify devices.
  • DPO: person responsible for communication regarding personal data.
  • Logs: records of user activity.
  • Newsletter: informational bulletins sent to users.

Who does this Privacy Policy apply to?

It applies to all customers of lalalli.com whose personal data is processed by us.

What types of personal information do we collect and use?

  • Information you provide: full name, email, CPF, birth date, gender, address, phone, credit card data, etc.
  • Information processed without registration: cookies, browsing data, device info.
  • Information from other sources: public data, credit agencies, data providers.

Lalalli.com may also receive your data from partners, sponsors, supporters, and service providers.

Why do we request your personal data?

  • To deliver products or services.
  • To optimize interaction and ensure security.
  • To comply with legal obligations.
  • To inform customers about offers.
  • For administrative and management purposes.

Uses of data

Lalalli.com uses personal, browsing, and device data for site activities, order fulfillment, legal compliance, communications, research, and improvements.

Marketing Activities

Conducted through email, SMS, and WhatsApp with customer consent. You may cancel at any time via “My Account”.

Who do we share your data with?

  • Partner companies (e.g., Ayrton Senna Empreendimentos Ltda., L&V Licensing LTDA, Instituto Ayrton Senna).
  • Third-party service providers (hosting, IT, analytics, customer service).
  • Authorities for compliance with LGPD and legal requirements.

International Data Transfer

Data may be transferred abroad, following LGPD rules and using security measures. By using our site, you consent to such transfers when necessary.

Data Retention

Data is stored for as long as necessary or legally required. Anonymized and statistical data may be retained even after deletion requests.

Rights of the Data Subject

You may request confirmation, access, correction, anonymization, deletion, portability, and information about shared data. You may revoke consent at any time.

How to Exercise Your Rights

Through the “Privacy” section in “My Account” or by emailing info@lalalli.com.

Children

Purchases must be made by adults. Under 18s need parental or guardian supervision.

Cookies and Similar Technologies

We use cookies and tracking technologies for functionality, personalization, analytics, and security. Blocking cookies may limit website features.

Security

We use encryption, firewalls, SSL, and other measures to protect data, but cannot guarantee absolute security. Never share your login/password.

Changes to this Policy

Updates will be posted on our website. Continued use constitutes acceptance of new terms.

Contacting the DPO

For any questions, email: juridico@lalalli.com.

Governing Law and Jurisdiction

Governed by Brazilian law (Law nº 13.709/2018). Disputes will first go to mediation in São Paulo/SP, administered by ABPI. If mediation fails, jurisdiction is São Paulo courts.

Last updated: August 11, 2025.